Name of project: T-magi
Assignment: Private Commission
Type: Tea Shop for Marriage Frères Products
Size: 60 m2
Location: Copenhagen, Denmark
Team: Julie Schmidt-Nielsen, Marc Jay, Jenny Selldén, Linda Vendsalu, Lawrence Mahadoo
Photos credits: Enok Holsegaard
While many shops tend to have a clear distinction between storefront and interior, the design of T-magi is intended to allow the shop itself to be perceived as the display window. WE have used the teapot - an object universally associated with tea - as the motif for both the shop, the logo and the PR material.
We’ve intentionally designed the shop to have a Lab feel to it, inviting people to pass by, smell the 40 different teas displayed on the scent wall, have a taste, read the WE-designed tea folder or simply browse the exclusive products of Marriage Frères sold in the shop. Tiny backlit holes perforate the shelves and the back wall providing a large 3 dimensional image of a Teapot; a powerful eye-catcher. The image of the Teapot dissolves as you approach.